A pantry brand you can read from six feet away. (Packaged food sample case)

A family maker of dried pasta and grains moving from farmers' markets to grocery shelves. We built a packaging system where the grain itself sets the colour and one bold number sets the cooking time.

The brief

Shelf space was coming, and the old labels disappeared next to national brands. The packs had to be recognised at a glance and cost no more to print.

What we did

Range architecture, an identity and a packaging system for the whole range in two print colours, plus shelf tests with printed mock-ups.

What we measured

Example measure: stores stocking the range, counted a year after launch

Credits

Sample case for a made-up client. On a real case, the team and collaborators are named here.

Sample frames, drawn for this demo. A real case shows the client’s own approved work here.

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