Making money feel calm. (Fintech sample case) · Pellwright Studio (concept demo)

A payments start-up for small studios and shops. We made a quiet identity, a motion system that slows down at the moment you pay, and a product UI kit their team ships with every week.

The brief

The product worked, but the brand looked like every other card company. The founders wanted owners to trust it on the first screen, without a single exclamation mark.

What we did

Identity and colour system, a product UI kit, onboarding flows and a motion language with one rule: nothing moves while money does.

What we measured

Example measure: onboarding completion, tracked by the client's team each week

Credits

Sample case for a made-up client. On a real case, the team and collaborators are named here.

Sample frames, drawn for this demo. A real case shows the client’s own approved work here.

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